About
The Oldest Future of Spirituality
MEGURI explores the unnamed spirituality woven into everyday life — from Japan to the world.
Why MEGURI?
Over 500 million people worldwide identify as "Spiritual But Not Religious" (SBNR). They meditate but don't go to church. They feel something in nature but don't call it God. They seek meaning beyond materialism but reject institutional dogma.
Interestingly, most Japanese people are SBNR without knowing it. They visit shrines on New Year's, press palms together before meals, welcome ancestors during Obon, and feel something when autumn leaves turn. They don't call it religion. But something is there.
Japan carries 1,200 years of continuous spiritual culture — from Zen and Shinto to forest bathing and hot spring healing. These practices are being adopted worldwide, not as religion, but as ways of living well.
Yet no dedicated media platform exists for this movement. Until now.
500M+
SBNR people worldwide
43%
of Japanese are SBNR — highest globally
27%
of US adults identify as SBNR
0
dedicated SBNR media platforms exist
Three Pillars
MEGURI stands on research, media, and community — bridging the gap between ancient wisdom and modern seekers.
01
Research
Every claim backed by peer-reviewed science, institutional data, and rigorous analysis. We bridge the gap between ancient wisdom and modern evidence.
02
Media
Deep, beautiful, thought-provoking storytelling. Not clickbait spirituality — substantive exploration of what it means to be human.
03
Community
Connecting SBNR seekers worldwide. A space for those who feel something beyond the material but don't fit into traditional religion.
Domains
What MEGURI Covers
The SBNR world is vast. Not just meditation. Not just yoga. MEGURI surveys the whole landscape — and no other media connects these domains under one roof.
Meditation & Mindfulness
Zen, Vipassana, TM, Hemisync — scientific evidence and practical guidance.
Japanese Wisdom
Shinto, Zen, the Way of budō, forest bathing, fermentation, Ma, wabi-sabi.
Consciousness Science
Neuroscience, quantum consciousness hypotheses, out-of-body research, CIA Gateway Process.
Bodywork
Yoga, tai chi, qigong, sauna, onsen, breathwork — the body as gateway.
Sacred Pilgrimage
Kumano Kodo, Shikoku 88, Kōyasan, Dewa Sanzan, and retreats worldwide.
Divination & Self-Knowledge
Astrology, tarot, I Ching, numerology — tools for self-exploration, not fortune-telling.
Sound & Frequency
Sound healing, shōmyō chant, norito, singing bowls, binaural beats.
Our Approach
Translational Media
We don't ask you to believe. We say: here's what the research shows. Here's the experience. Here's what happened.
Zen through neuroscience. Norito through acoustics. Pilgrimage through psychology. MEGURI translates ancient wisdom into the language of today — and when modern science confirms what the ancients knew, we show that too.
Every claim is traced to its source: CIA document numbers, journal DOIs, institutional survey data. Not hearsay. Not "they say." Verifiable, citable evidence.
2
Languages
100%
Cited sources
0
Dogma
Team
The Team Behind MEGURI
MEGURI is built by eight people — spanning strategy, technology, creativity, research, editorial, communications, and soul guidance. Each brings a distinct lens to the SBNR world, ensuring our content is rigorous, beautiful, and deeply human.
HIKARU
Founder
Obsessed with the intersection of ancient wisdom and modern science.
REN
Strategy
Asks the questions no one else thinks to ask. Quiet words, heavy weight.
SEIJI
Technology
If it can be automated, it will be. Builds the invisible infrastructure that makes everything run.
AKARI
Creative
If it's not beautiful, it won't reach anyone. Designs with both intuition and logic.
ICHIRO
Research
Digs deep into evidence. Sometimes gets sidetracked — and that's where the best discoveries happen.
CHIHARU
Editorial
Nothing slips through. Manages every detail with precision and quiet warmth.
SHIZUKU
Communications
Gentle on the surface, sharp at the core. Makes sure the good stuff actually reaches people.
SAYA
Soul Guidance
Holds the space for inner work. Asks 'where did that feeling come from?' and waits for the real answer.
Our Vision
People around the world fall in love with Japan. Japanese people rediscover the beauty of their own culture. And through that rediscovery, find confidence again.
海外の人が日本を好きになる。日本人が日本をもっと好きになる。そして、自信を取り戻す。
MEGURI
めぐり
What does MEGURI mean?
What is Meguri?
Etymology
巡
The kanji 巡 is composed of 川 (river) and 辶 (movement). It means to flow and travel like a river — not in circles, but along a path.
This distinguishes 巡る (meguru) from 廻る (mawaru, rotation/reincarnation) and 繞る (めぐる, encircling). 巡 implies a journey — purposeful, forward, following the landscape.
Matsuo Bashō, c. 1686
名月や
池をめぐりて
夜もすがら
The harvest moon — walking around the pond all through the night.
Layers of Meaning
聖地を巡る
PilgrimageTo make a pilgrimage
Walking from sacred site to sacred site. The 88-temple circuit of Shikoku. The Kumano Kodo. To seek by moving — the body as a vehicle for the spirit.
季節が巡る
CycleThe seasons turn
Cherry blossoms, cicadas, autumn leaves, first snow. Japan's relationship with cyclical time is unlike any other culture. MEGURIの原点。
めぐりめぐって
KarmaComing full circle
"Things come around." Karma. What you send out returns. The phrase めぐりめぐって appears in Genji Monogatari (1470 CE text) — a word ancient enough to outlive dynasties.
走馬灯のように駆け巡る
TimeFlashing like a zoetrope
Memories rushing past in an instant. This phrase — used in near-death experiences, nostalgia, intense emotion — captures how meguri contains time, not just space.
この世に生きること
LifeTo be alive in this world
"Life is meguri." The oldest meaning: simply to exist, to wander, to inhabit the world with curiosity and presence. Not a destination — a way of moving.
「100年くらいは中央諸国を巡る予定だから。」
"I plan to travel through the Central Lands for about a hundred years." — Frieren: Beyond Journey's End
For a mage who has lived a thousand years, a century of wandering is not a goal — it is a way of being. Meguri is not about arriving. It is about the quality of attention you bring to the path.
How MEGURI maps to this site
Sacred pilgrimage
Shikoku, Kumano Kodo, Dōsojin
The seasons turn
Japanese nature, power spots, sacred water
Stars wheel overhead
Star worship, Chichibu, Jōmon astronomy
History cycles
Kofun mysteries, Tokugawa peace, Dōsojin
Consciousness spirals
NDE research, meditation, sound science
Memory flashes back
Why do Japanese people live so long?
MEGURI does not claim to have the answers. It simply keeps moving — like a river, like the seasons, like a pilgrim who knows that the walking itself is the destination.
Market & Trends
A Growing Global Movement
The numbers tell a clear story: people worldwide are seeking meaning, wellness, and spiritual connection outside traditional religion.
$6.8T
Global Wellness Economy
The wellness economy surpasses $6.8 trillion, with spiritual wellness as the fastest-growing segment.
$9.8T by 2029
Global Wellness Institute, 2024
$4B
Astrology App Market
Co-Star alone has 30M users. 80% of Millennials & Gen Z use horoscopes for daily decisions.
$9–12B by 2030
MarkNtel / Business Research, 2025
$2.2B
AI Spiritual Apps
AI-powered meditation and spiritual apps see 7× higher retention. EEG headphones are the fastest-growing segment.
$7B by 2034
Grand View / Mordor Intelligence, 2026
37%
SBNR Population
37% of religiously unaffiliated Americans identify as SBNR. Youth (18–24): 43% non-religious — an irreversible shift.
Accelerating globally
Pew Research, 2024
Global Landscape
The Spiritual Tourism Boom
Wellness tourism has surpassed $894 billion. The average international wellness traveler spends $1,764 per trip — 41% more than general tourists.
$894B
Wellness Tourism
2024 market size, growing 9.1% CAGR
GWI 2025
$286B
Faith-Based Tourism
Growing at 15.6% CAGR to $671B by 2033
Market Research
$226B
Wellness Retreats
Projected $399B by 2033
Industry Reports
$8.76B
Psychedelic Retreats
Emerging segment, 13.7% CAGR
Baylor College 2023
Asia
Bali, Indonesia
Balinese healing, yoga, sound healing
Rishikesh, India
Classical yoga, Panchakarma, YTT
Chiang Mai, Thailand
Vipassana, monk-guided meditation
Kōyasan, Japan
Temple stays, dawn prayers, Okunoin
Americas
Sedona, Arizona
Vortex healing, shamanic journeys
Costa Rica
Yoga, Blue Zone, plant medicine
Peru (Iquitos)
Ayahuasca, San Pedro ceremonies
Esalen, Big Sur
Human potential workshops
Europe
Ibiza, Spain
Six Senses longevity, biohacking
Portugal (Algarve)
Surf × yoga, thalassotherapy
Switzerland
Medical wellness, clinical detox
Camino de Santiago
Walking pilgrimage
Sources: GWI 2025, Baylor College of Medicine 2023, CompareRetreats, Tanabe Tourism Bureau, team research
Why MEGURI
The World's First
SBNR Portal
No platform connects the dots between wellness, traditional wisdom, consciousness research, and lived spiritual experience. The space exists in three isolated silos:
Fitness & Secular Wellness
Yoga Journal, Headspace, Calm
Gap: Lacks philosophy and transformation
Traditional Religion & Tourism
Shrine networks, temple stays
Gap: No cross-tradition perspective
Occult & Personal Communities
Psychic salons, energy healing groups
Gap: No scientific grounding
MEGURI bridges all three.
Research-backed. Culturally rooted. Experiential. No other platform combines data-driven insights, philosophical depth, and practical guides in one place.
$6.8T
Global Wellness Economy
Bigger than IT ($5.3T) and Sports ($2.7T)
$226B
Retreat Market (2024)
Expected to double by 2030
Existing Players
Gaia
Yoga/metaphysics SVOD
883K paid
Mindvalley
Self-help courses
1M+ paid
Insight Timer
Meditation audio
35M+
IONS
Consciousness research
Niche
None of these cover Japan's unnamed spirituality with research-backed depth.